Ever wonder what goes into creating those unforgettable commercials that leave you craving a snack or Googling a brand name? At Dallas Video Services, we’ve had the privilege of working with iconic advertisers like Doritos and partnering with innovative platforms like DesignRush that craft content that captivates, informs, and sells.
This year we decided to enter the "CRASH THE SUPERBOWL" contest, where we were commissioned to do video production for a 30 second viral type Doritos Spot. The winner will get a 1 million dollar cash prize and get their production spot featured at halftime at the Superbowl. After submitting our spot, we got notified that we are still in the running as runner ups, and have a chance at winning the contest!!! To watch, click the pic below:
Our partner DesignRush is also crunching away at effective marketing with their latest Doritos campaign - featuring PussyCat Dolls' Ashley Roberts Getting Sweaty in an Extra Flamin' Hot Billboard. To view information on the campaign, click the image below:
SO...How do we do it?
1. Crunching the Brief
The journey starts with understanding the client’s goals. With Doritos, it’s about making you laugh while keeping the chips in your pantry top of mind. With our Corporate clientele, it’s about showcasing creativity and precision. We dive into their unique brand stories, target audiences, and desired outcomes to create a roadmap for success.
2. Script to Screen: Concept Creation
Once the brief is set, our creative team brainstorms ideas that stick. For Doritos, this might mean a hilarious, meme-worthy storyline (think: someone skydiving into a giant bag of chips). For other clients, it could involve sleek visuals that highlight their expertise in connecting brands with top agencies.
3. Production Powerhouse
This is where the magic happens. Our team of directors, cinematographers, and production designers work together to transform ideas into reality. Whether it’s filming a high-energy snack ad with comedic timing or a polished corporate promo, every detail is meticulously planned, from the lighting to the color of the props.
4. Post-Production Wizardry
Editing, sound design, and motion graphics are where we shine. For Doritos, we add those crunch-tastic sound effects and vibrant visuals that make your taste buds tingle. For other clients, we layer in seamless transitions and professional polish to deliver a sophisticated final cut.
5. Audience-Ready Awesomeness
Before hitting the airwaves or digital platforms, we test and tweak to ensure everything aligns with the brand’s message and resonates with its audience. The result? Content that entertains, engages, and converts.
Why Brands Trust Us
Our ability to combine storytelling with cutting-edge technology has made us a go-to partner for top advertisers. Whether it’s the quirky humor of Doritos or the professional elegance of Corporate clientele, we tailor each project to reflect the brand’s unique voice and values.
Ready to make your brand unforgettable? Let’s create something amazing together. Whether you’re a global giant or a budding business, our team is here to turn your vision into video gold.
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